How to Turn Off Business Account on Instagram?
Instagram business accounts are a great tool for brands, influencers, and entrepreneurs. But what if you no longer need those insights, ads, or business features? Whether you’re shifting back to a personal account or just simplifying your social media presence, switching from a business account to a personal one is easy. But there are a few things you should know first.
This guide walks you through the entire process step by step, explains the pros and cons of switching, and answers common questions about turning off an Instagram business account.
Why Turn Off Your Instagram Business Account?
Before we jump into the “how,” let’s take a quick look at the “why.” Here are some common reasons users choose to revert to a personal account:
- Privacy Concerns – Business accounts are public by default; switching to a personal account allows you to make your profile private.
- Less Need for Analytics – If you’re not using Instagram Insights or ad tools, a personal account might be simpler.
- Better Engagement – Some users believe personal accounts receive better reach and engagement compared to business accounts.
- No Need for Business Features – If you’re not running promotions, selling products, or using Instagram Shopping, a business account may be unnecessary.
- Avoiding Ad Pushes – Instagram encourages business accounts to run ads. If you want a cleaner, ad-free experience, switching back might be a good idea.
How to Turn Off Business Account on Instagram?
Switching back to a personal account is straightforward. Here’s how you do it:
Step 1: Open Instagram and Go to Your Profile
- Open the Instagram app on your phone.
- Tap on your profile picture in the bottom-right corner.
Step 2: Access Settings & Privacy
- Tap on the menu (☰) icon in the top-right corner.
- Select Settings & Privacy from the dropdown menu.
Step 3: Navigate to Account Type
- Scroll down and find Account type and tools (or simply “Account” in some versions).
- Tap on it.
Step 4: Switch to a Personal Account
- You’ll see the option to Switch account type – tap it.
- Select Switch to Personal Account.
- Instagram will show a confirmation message explaining what you’ll lose (like insights and ad tools).
- Confirm by tapping Switch to Personal Account again.
Done! Your business account is now a personal account.
For official guidance, you can also check Instagram’s Help Center.
What Happens After Switching to a Personal Account?
Once you switch back to a personal account, here’s what changes:
- Instagram Insights (Analytics) Will Be Removed – You won’t have access to post-performance data.
- Ads & Promotions Will Be Disabled – If you were running ads, they’ll stop immediately.
- No More Contact Button – Business profiles have a “Contact” button; this disappears after switching.
- Instagram Shopping Features Will Be Removed – If you used product tagging, it will no longer be available.
- You Can Make Your Account Private – Unlike business accounts, personal accounts can be private.
If you’re not actively using business tools like ads, insights, or shopping features, switching to a personal account makes sense. It simplifies your experience, lets you make your account private, and can sometimes improve engagement. However, if you rely on analytics or brand partnerships, keeping a business account might be the better option.
FAQs About Turning Off Business Account on Instagram
1. Can I switch back to a business account later?
Yes! Instagram allows you to switch between personal, business, and creator accounts at any time.
2. Will my followers be notified when I switch?
No, your followers won’t receive any notification when you switch account types.
3. Do I lose my posts when switching to a personal account?
No, all your posts, reels, and stories remain intact. Only business-related features are removed.
4. Can I make my account private after switching?
Yes! Once you switch to a personal account, you can go to Settings > Privacy and set your account to private.
5. Do I need to verify my identity to switch back?
No verification is needed—just follow the steps, and you’re done in a few taps.
6. Will my Instagram bio or username change?
No, your username and bio stay the same unless you manually update them.
7. Can I switch directly from a business account to a creator account?
Yes! Instead of choosing “Switch to Personal Account,” select Switch to Creator Account if you still want some insights but don’t need full business features.
8. What if I don’t see the option to switch?
Make sure your Instagram app is updated. If you still don’t see the option, try logging out and back in or reinstalling the app.
For more details, you can visit Instagram’s official guide on account types.