How to Mass Unfollow on Instagram?
Instagram is great—until your feed is clogged with content you don’t care about anymore. Maybe you followed hundreds (or thousands) of accounts over the years, and now you want to clean up your following list. But here’s the catch: Instagram doesn’t provide a built-in mass unfollow feature. So, how do you mass unfollow on Instagram without spending hours manually tapping “Unfollow”? Let’s dive in.
Why You Might Want to Mass Unfollow on Instagram
Before we jump into the how, let’s talk about the why:
- Clutter-Free Feed – Seeing irrelevant posts? A mass unfollow can refresh your Instagram experience.
- Better Engagement – Following too many people dilutes your engagement. A smaller, more curated list helps you connect better with the content you actually like.
- Privacy & Security – Reducing the number of people you follow can make your Instagram account feel more personal and controlled.
- Aesthetic & Branding – If you’re an influencer or business, a well-managed following list makes your profile look more professional.
How to Mass Unfollow on Instagram?
Now, let’s get to the good stuff. Here are the best ways to mass unfollow on Instagram:
1. The Manual Method
Instagram allows you to unfollow users one by one. While tedious, this is the safest way:
- Open Instagram and go to your profile.
- Tap Following to see the list of accounts you follow.
- Scroll through the list and tap Unfollow next to any account you no longer want to follow.
- Repeat… and repeat… and repeat.
Pro Tip: Use the “Least Interacted With” list under the “Following” tab to quickly find inactive or irrelevant accounts.
For more details on Instagram’s official guidelines, check out Instagram’s Help Center.
2. Using Third-Party Apps
If you want a quicker method, there are third-party apps designed to help with mass unfollowing. Some popular ones include:
- Cleaner for IG
- Followers & Unfollowers
- Unfollow Users
How to Use These Apps?
- Download a trusted mass unfollow app.
- Log in using your Instagram credentials.
- Select accounts you want to unfollow.
- Use the batch unfollow feature.
Warning: Instagram has strict policies against automation. If you unfollow too many accounts at once, your account might get temporarily banned or action blocked.
Pro Tip: Keep unfollowing under 150 accounts per hour to stay under Instagram’s radar.
For more on Instagram’s policies regarding automation, visit Meta’s official platform policies.
3. Instagram’s “Following” Management Feature
Instagram now has built-in tools to manage your following list effectively:
- Least Interacted With: Shows accounts you rarely engage with.
- Most Shown in Feed: Highlights accounts that appear frequently.
- Sorting Options: Sort following lists by newest or oldest.
What NOT to Do When Mass Unfollowing
Avoid these mistakes when trimming your following list:
Unfollowing too fast – Stick to 100-150 unfollows per hour to avoid action blocks.
Using unverified apps – Some third-party apps violate Instagram’s policies and might compromise your account.
Unfollowing everyone at once – If you suddenly unfollow hundreds of accounts, Instagram might flag your profile as suspicious.
Ignoring Engagement – Unfollowing inactive users is fine, but don’t unfollow accounts you regularly interact with.
FAQs About Mass Unfollowing on Instagram
1. Can Instagram ban me for mass unfollowing?
Yes, if you unfollow too many users at once, Instagram may issue a temporary action block or even suspend your account.
2. How many people can I unfollow per day?
To stay safe, unfollow less than 500 accounts per day, spreading it out over several hours.
3. Do third-party unfollow apps work?
Yes, but they come with risks. Use only reputable apps and avoid unfollowing in bulk.
4. Can I mass unfollow without using an app?
Yes, but you’ll need to manually unfollow users through Instagram’s built-in tools.
5. Why am I getting an “Action Blocked” message?
This happens when you exceed Instagram’s unfollow limits. Stop all activity for 24-48 hours before resuming.
6. How can I prevent action blocks while mass unfollowing?
Unfollow in smaller batches, take breaks, and avoid using automation.
7. Can I unfollow everyone on Instagram at once?
There’s no built-in way to do this, and third-party tools that claim to do so are risky.