How to Go Live on Instagram

Going live on Instagram is a powerful way to connect with your audience in real time. Whether you want to engage with your followers, promote a product, or share an exciting moment, Instagram Live is a feature that allows you to do just that. In this guide, we’ll walk you through everything you need to know about how to go live on Instagram, along with tips to make your live sessions engaging and successful.

What is Instagram Live?

Instagram Live is a feature within Instagram Stories that lets users broadcast video content to their followers in real time. Viewers can interact through comments, reactions, and even join the stream if invited.

Live videos are a fantastic way to:

• Engage with followers instantly.
• Answer questions in real-time.
• Host interviews, discussions, or tutorials.
• Promote products, services, or events.
• Build a stronger, more authentic connection with your audience.

Now, let’s dive into the step-by-step process of going live on Instagram.

How to Go Live on Instagram

Step 1: Open Instagram and Access the Live Feature

1. Open the Instagram app on your smartphone.
2. Tap on the plus (+) icon at the bottom center of the screen.
3. Select Live from the options that appear.

Step 2: Adjust Your Live Settings

Before going live, take a moment to set up your preferences:

• Title Your Live Session: Tap the left-side icon (Aa) to add a title.
• Audience Selection: Choose between Public, Close Friends, or Practice Mode if you’re testing before going live.
• Filters & Effects: Add Instagram filters to enhance your video.

Step 3: Start Your Live Broadcast

1. Tap the Go Live button.
2. Wait for Instagram to check your connection.
3. You’re now live! Start engaging with your audience.

Best Practices for a Successful Instagram Live

1. Promote Your Live in Advance

• Announce your live session on your feed, stories, and other social media platforms.
• Use countdown stickers in Instagram Stories.
• Send direct messages to your most engaged followers.

2. Engage with Your Audience

• Greet viewers as they join.
• Encourage interaction through comments and questions.
• Use the Q&A feature to address queries.
• Pin important comments to highlight key messages.

3. Invite Guests to Your Live

• Tap on the ‘Add’ icon to invite another user to join your live session.
• Collaborative lives increase engagement and reach.

4. Keep It Structured & Engaging

• Start with an introduction and purpose.
• Maintain a conversational tone.
• Use stories and anecdotes to keep viewers hooked.
• End with a strong call to action.

5. Save & Share Your Live Video

• Once finished, tap End.
• Save the live video to your camera roll.
• Share it as an IGTV video for future viewing.

FAQs 

Q1: How long can you go live on Instagram?
A: Instagram allows live sessions of up to 4 hours.

Q2: Can I go live on Instagram from my computer?
A: Currently, Instagram Live is only available on mobile devices.

Q3: How do I block or remove someone from my live?
A: Tap the three dots next to a viewer’s comment and select Block or Remove.

Q4: Can I see who watched my live video?
A: Yes, Instagram shows a list of viewers during and after the live session.

Q5: What happens if I lose connection during a live session?
A: Instagram will attempt to reconnect; if it fails, the live ends automatically.

Q6: Can I schedule an Instagram Live?
A: Yes! Instagram allows users to schedule live broadcasts up to 90 days in advance.

Q7: How do I turn off comments on Instagram Live?
A: Tap the three dots in the comment box and select Turn Off Commenting.

Q8: Is Instagram Live available for private accounts?
A: Yes, but only your followers will be able to see your live session.