Cara Menambahkan Tautan ke Instagram Story

Instagram Stories have become one of the platform’s most dynamic and engaging features, offering a fun, temporary way to share moments, promotions, and announcements. Among the many tools available within Stories, the ability to add a link is one of the most powerful — letting you direct followers to external websites, landing pages, or other digital destinations with a simple tap.

If you’re looking to drive traffic, promote a product, or share valuable content, this guide will show you exactly how to add a link to an Instagram Story, along with expert tips to maximize engagement.

Why Add a Link to Your Instagram Story?

Adding a link to an Instagram Story can deliver clear benefits, including:

• Driving Website Traffic: Redirect your followers to a blog post, product page, signup form, or any external site.

• Increasing Conversions: Boost sales, newsletter signups, and event registrations directly from your audience.

• Sharing Additional Content: Provide extra value like downloadable guides, videos, or promotions outside Instagram.

Since Instagram replaced the “Swipe Up” feature with the more flexible Link Sticker, any user — regardless of follower count — can now easily share clickable links in Stories.

How to Add a Link to an Instagram Story (Step-by-Step)

Here’s a detailed guide to adding a link to your Instagram Story in 2025:

Step 1: Open the Instagram App

Make sure you have the latest version of the Instagram app installed on your device. Regular updates ensure access to the latest features.

Step 2: Create a New Story

• Tap your profile picture with the “+” sign in the top-left corner of your home screen, or swipe right from your feed.

• Capture a photo or video, or upload content from your gallery.

Step 3: Access the Sticker Menu

• Once your content is ready, tap the sticker icon at the top of the screen (it looks like a square smiley face).

Step 4: Select the ‘Link’ Sticker

• In the sticker tray, find and tap ‘Link’.

• A field will appear where you can enter the URL you want to share.

• Tap ‘Done’ to confirm.

Step 5: Customize and Share

• Drag the Link Sticker to position it anywhere on your Story.

• Resize and customize it by tapping on the sticker to switch between different display styles.

• Optionally, add text, GIFs, or other stickers for context.

• Once satisfied, tap ‘Your Story’ to publish it.

Now, when followers view your Story, they can tap the sticker and instantly access the link you’ve shared.

Best Practices for Using Links in Instagram Stories

To make the most of the link feature and encourage higher click-through rates, consider these effective strategies:

1. Use Clear and Actionable Calls to Action (CTAs)

Guide your audience by pairing your link with a strong CTA. Example phrases include:

• “Tap the link for details!”

• “Grab yours now!”

• “Read more via the link”

• “Watch the full video here!”

Placing text near the sticker or using Instagram’s text tool helps make the link’s purpose clear.

2. Keep the Link Relevant to Your Story

Ensure the content your link leads to is directly related to what you’re sharing in your Story. For instance:

• If you’re announcing a product launch, link to the product page.

• If you’re teasing a new blog post, link directly to the article.

3. Add Value

Give followers a reason to click. Whether it’s a limited-time offer, a free resource, or exclusive content, explain the benefit within the Story itself.

4. Test Link Placement

Experiment with where you position the Link Sticker for optimal visibility. Avoid placing it too close to the edges or overlapping important visuals.

5. Track Link Performance

Use link shortening tools like Bitly or UTM parameters via Google Analytics to monitor how your links perform, especially for campaign-specific content.

Adding a link to your Instagram Story is one of the simplest, most effective ways to guide your audience to external destinations — whether it’s for e-commerce, blog traffic, or digital content. With Instagram’s Link Sticker feature now widely available, anyone can seamlessly enhance their Stories and expand their reach beyond the app.

By combining clear CTAs, relevant links, and compelling content, you can turn casual Story viewers into engaged visitors and customers.

Frequently Asked Questions (FAQs)

Q: Who can add a link to Instagram Stories?
As of late 2024, all Instagram accounts — regardless of follower count or verification status — can add a Link Sticker to their Stories.

Q: Why can’t I see the Link Sticker on my account?
Ensure your Instagram app is updated to the latest version. If the option still doesn’t appear, try reinstalling the app or logging out and back into your account.

Q: How many links can I add to a single Story?
Instagram currently allows one Link Sticker per Story.

Q: Can I edit a link after posting a Story?
No, once a Story is published, you can’t edit the link. If necessary, delete the Story and re-upload it with the correct link.

Q: Do followers get notified when I add a link to my Story?
No notifications are sent for adding links, but followers will see the clickable sticker when viewing your Story.

Q: Apakah ada batasan jenis link yang bisa saya bagikan?
A: Ya. Instagram melarang link yang mengarah ke situs berbahaya, mengandung konten menyesatkan, atau bertentangan dengan Pedoman Komunitas Instagram. Pastikan link yang kamu bagikan aman, sesuai etika, dan tidak melanggar ketentuan.